Privacy Policy

1. Introduction
At Pure Gold Living (“Company”, “we”, “us”), we are committed to protecting your personal information and respecting your privacy. This policy explains what information we collect from you, how we use it, how we keep it secure, and your rights in relation to that information.
By using our website or contacting us through any of our channels, you agree to the practices described in this policy.
If you have any questions, please refer to the “How to Contact Us” section below.

2. Sources of Personal Information
We may collect personal information from the following sources (“Platforms”):

• Pure Gold Living website (contact/enquiry forms and subscription forms)
• Email, WhatsApp and other direct communications with our sales or customer service teams
• Social media platforms where you engage with us
• Events, exhibitions or registration forms you fill out online or offline
• Customer service interactions, including calls or messages
• Digital advertising interactions, such as when you click on our ads
• Data we generate internally, such as enquiry history
• Third parties, such as authorised brokers or partners you contact regarding our developments

This policy does not apply to information collected by third-party websites or platforms linked from our site.

3. What Information We Collect and How We Use It
3.1 To respond to your enquiries
When you submit an enquiry about a project or request information, we use your details to respond and assist you.
We typically collect:

• Name
• Email
• Phone number
• Nationality (if relevant)
• Details relating to your enquiry

This processing is necessary to respond to you and for our legitimate business interests.
3.2 To facilitate project-related discussions or transactions
If you move forward with the purchase or reservation of a property, we may collect additional information required under UAE laws and for contractual purposes, such as:

• Passport copy / Emirates ID
• Address
• Proof of funds (if required by law or banks)
• Documentation needed for Dubai Land Department procedures

This is done to fulfil contractual obligations and comply with applicable regulations.
3.3 To send you project updates, newsletters and promotional information
If you choose to receive updates, we may use your:

• Email address
• Phone number

to send you:

• Project announcements
• Launch updates
• Newsletters
• Marketing campaigns or offers

You may opt out at any time (see Section 4).
3.4 For customer service and feedback
If you contact us for support or submit feedback, we collect:

• Name
• Contact information
• Details of your query or feedback

We may also maintain records of communication to improve service quality.
3.5 Website analytics and cookies
When you visit our website, we may collect non-personal information such as:

• IP address
• Browser type
• Device information
• Pages visited
• Time spent on site
• Cookies and similar technologies

This helps us improve website performance and user experience.
You can control cookies via your browser settings.
(Refer to our Cookie Policy for more details.)
3.6 Protection against fraud and compliance
We may process your personal information to:

• Verify identity for regulatory purposes
• Prevent fraudulent activity
• Comply with UAE laws and government requirements

3.7 Information received from third parties
We may receive information from:

• Authorised brokers
• Marketing partners
• Referral sources

Only if you have indicated interest in Pure Gold Living projects.

4. How to Opt Out
You may opt out of receiving marketing communications at any time by:

• Clicking “Unsubscribe” in our emails
• Replying “STOP” to SMS or WhatsApp messages
• Contacting us through the details listed in Section 10

Even if you opt out of marketing, we may still contact you regarding active enquiries or transactions.

5. Who We Share Your Information With
We may share your personal information with:

• Pure Gold Group companies involved in sales, marketing or operations  Authorised brokers and sales partners, when required to assist with your enquiry  Service providers, such as CRM platforms, website hosts, marketing agencies, advertising platforms and call-centre providers  Banks or government authorities, when necessary for property transactions  Legal or regulatory bodies, if required by law  Professional advisors, such as auditors or legal consultants

We do not sell your personal information to third parties.

6. International Transfers
Your information may be stored or processed outside the UAE by our service providers. We ensure that any transfer is made in accordance with applicable data protection laws and with appropriate safeguards.

7. How Long We Keep Your Information
We retain your personal information only for as long as necessary to:

• Respond to your enquiry
• Complete project-related activities
• Comply with UAE legal and regulatory obligations
• Maintain accurate business records

When no longer needed, information is securely deleted.

8. How We Protect Your Information
We apply appropriate technical and organisational measures to safeguard your data, including:

• Secure servers and firewalls
• Encryption where applicable
• Restricted access to authorised personnel only
• Secure communication channels
• Regular monitoring and security reviews

However, no transmission over the internet can be guaranteed as fully secure.

9. Your Rights
Depending on applicable UAE law, you may have the right to:

• Access your personal information
• Request correction of inaccurate information
• Request deletion of your personal data (subject to legal exceptions)
• Withdraw consent for marketing communications
• Object to certain types of processing

All requests may require identity verification.
We will respond within a reasonable timeframe.

10. How to Contact Us
For any questions or privacy-related requests, you may contact us at:
Email: legal@pugold.com
Phone: +971 50 678 2424
Address: HDS Business Centre, 39th Floor, Cluster M, Jumeirah Lake Towers, Dubai, UAE

11. Changes to This Policy
We may update this policy from time to time. Continued use of our website after updates means you accept the revised policy. Please check this page periodically.